In this article the CEO of Unity has stated that around 30% of licences for their game engine are from non-game companies seeking to use virtual worlds for business interests.This may be a product of the cross-platform capabilities of the engine, as it can deploy implementations of worlds to web, pc, iphone, ipad and android, but it does go to show the growing usage of virtual worlds for marketing and business opportunities. We also use it at QUT in our games degree.
Bland statements aside, virtual worlds and games are now almost de rigour as marketing tie ins to films and products. The Salt movie and game comes to mind as the most recent idea.
What I wonder is what further unique linkages can be made between such environments and commonplace business processes. I think augmented reality holds some interesting possibilities here.
Ross
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