Wednesday, September 1, 2010
It is pure emotional manipulation, using images of your home town as a way to engage with the song in a deeper manner. Found it quite wistful to see the large St Killian's Clapboard Church from my hometown of Bendigo, Victoria, Australia.
However, putting aside my cynical attitude to being manipulated by an Emo band, this approach could be used in an exceedingly powerful manner for visualisation and communication. Imagine a Green Party political campaign with images of YOUR home town damaged by global warming.
Another example of Minority Report style location aware advertising I guess. :-)